Toyota Donates $250,000 to Oklahoma Tornado Relief Efforts

Toyota announced a $250,000 donation to support relief and rebuilding efforts for victims of the tornado that hit Moore, Oklahoma and the greater Oklahoma City area on May 20.  Funds will be allocated to immediate response and for mid-to-long term needs in the areas of food, small business revitalization and home rebuilding.  Toyota will also match employee contributions.

“On behalf of Toyota, we express our sincere condolences to everyone impacted by this devastating tornado. Our thoughts are with the affected families as they work to rebuild their lives,” said Latondra Newton, group vice president of philanthropy and chief diversity officer.

Courtesy of Toyota Pressroom 

Toyota and National Center for Family Literacy Launch $10 Million Initiative

Toyota and the National Center for Family Literacy (NCFL) are launching Toyota Family Learning, a six-year initiative that will create a new model for literacy by expanding it beyond the walls of the classroom and into homes and communities. This new initiative will engage families in learning together both online and offline, incorporating digital elements launching later this year, including a website, mobile app, social media and more. Today, the first phase of Toyota Family Learning goes live: a grant program for communities to fund new family mentor and service learning programs targeting vulnerable families.

Five organizations will be awarded a three-year, $175,000 grant, in addition to a wide range of NCFL training and communication support, learning items and materials. Fifteen grants will be awarded over the course of the six-year initiative. Schools, libraries and community-based organizations that provide services to families are eligible to apply. Submissions are being accepted now through June 24 at www.toyotafamilylearning.org. Submissions will be evaluated on a number of factors, including strength of existing services, commitment from community partners, and strength and innovation of proposal. Grant recipients will be notified in July.

“The vision for Toyota Family Learning is to become a modern-day movement for families learning together and this grant program launch is the first of many steps we’ll be taking in the coming months and years to make that vision a reality,” said Sharon Darling, president and founder, NCFL. “The components of this initiative are all rooted in increasing Parent and Child Together (PACT) Time® that is so critical to improving family literacy.”

“For over 20 years, we’ve been proud and humbled by our partnership with NCFL, which has helped more than one million families learn and grow together,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. “We’re excited to build on this with the new Toyota Family Learning initiative and look forward to seeing how local community organizations will help expand our work beyond the classroom and into homes and communities.”

This new initiative is the latest in Toyota’s long-standing support of NCFL’s mission to advance family learning and literacy. Since 1991, Toyota has been a strategic partner to NCFL, providing more than $36 million to fund 256 literacy programs nationwide and impacting more than 1 million families. Program highlights include:

• Toyota Family Literacy Program: brings parents and children from immigrant families together in a classroom to learn and engage with culturally relevant programming.

• Toyota Teacher of the Year award: annually recognizes individual educators for their efforts to improve literacy among learners of all ages. The winner receives a $20,000 grant to implement his or her classroom project.

• Toyota Families in Schools: establishes learning services in schools and engages parents and at-risk students aged 5 to 12 years old by providing academic and home-life support.

Courtesy of Toyota Pressroom 

Toyota’s Prius v and Avalon on Kelley Blue Book’s List Of 10 Best Family Cars

The editors of Kelley Blue Book selected the 2013 Prius v and the 2013 Avalon for their list of 10 Best Family Cars. The list is compiled annually by KBB.com editors to highlight vehicles that address unique family specifications and situations, and offer innovation.

“Our annual list is aimed at helping families find the right ride and always include something for everyone, with a special nod to what is new,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com.

Kelley Blue Book’s KBB.com editors offer these thoughts on the two Toyota models:

2013 Toyota Prius v
“Let's say you love Toyota vehicles and want the exceptional fuel economy of a hybrid, but the standard Prius just isn't big enough. Then consider the 2013 Prius v, which comes jam-packed with all the Prius-ness you crave while also offering roughly 50 percent more cargo space. Yes, plus-sizing the Prius cuts combined fuel economy from 50 mpg to 42 mpg, but among family-friendly vehicles the Prius v remains a mileage champ.”

2013 Toyota Avalon
“Renowned for its spacious interior quarters, abundance of luxury features and sofa-soft ride, the fully redesigned Toyota Avalon can now add "high style" to its list of highlights. In addition, laudable fuel economy coupled with an exemplary reputation for reliability and quality, make the 2013 Avalon a smart buy for today's value-conscious family.”

Courtesy of Toyota Pressroom 

1967 Toyota 2000GT most expensive Asian car ever sold at $1.2M

Toyota's agelessly beautiful 2000GT has been sold by RM Auctions for $1.16 million, making it the new record holder for the most expensive Asian car ever sold. As always, rarity played a big factory in driving up the price; just 351 2000GT models were built, and only 62 left-hand-drive cars (like this one). The classic Toyota, standout member of Texas car-collector Don Davies' paddock, was originally a US-delivery car that spent time in a collection back in a Japan before returning to Texas just a short time ago. The car last sold in March of 2011, for just $650,000.

Enthusiasts will recognize the 2000GT as perhaps the most heralded Japanese classic of all time. Sometimes referred to as Japan's first supercar, the 2000GT boasted a 150-horsepower, dual overhead cam, 2.0-liter straight-six engine; a five-speed manual transmission; and a reported top speed of over 135 miles per hour.

RM described this record-setting example as, "the finest and most authentic 2000GT to come to market in recent years."

Courtesy of Autoblog.com

Scion celebrates first 10 years with special edition models

As the story goes, Toyota's Scion brand was imagined up in someone's basement and then came to fruition in 2003 as a youth-oriented brand with a focus on delivering unique vehicles with an equally unique retail experience. A decade later, the brand has grown to five models, which will each be commemorated starting in June with a new Scion 10 Series edition.

In varying quantities, Scion will be offering the FR-S, tC, iQ, xB and xD with an exclusive package that will all come in the Silver Ignition exterior color. Aside from the paint, these cars will also receive Scion badges on the front and rear that are backlit with blue LEDs that illuminate when the car is unlocked. Silver seat belts and a solar-powered illuminated shift knob will help distinguish the interiors of these cars, but the iQ, xB and xD will stand out further from the outside with darker alloy wheels.

In total, just 10,000 Scion 10 Series models are planned, and each will be identifiable with a sequentially numbered badge inside the car. The redesigned 2014 tC will get the most of the special-edition models with 3,500 units, while other new models like the FR-S and iQ will be restricted to just 2,500 units and 900 units, respectively. The original Scion, the xB, will get 2,100 Scion 10 Series models, and the xD will round out the 10,000-unit run with 1,000 models being produced.

Courtesy of Autoblog.com